LensHero Privacy Policy

Last updated: 2025-10-29

1. Who we are

LensHero is operated by Vue AB (559451-0140). Address: Birkagatan 20, 113 39 Stockholm, Sweden. Email: contact@lenshero.io

2. What data we collect

• Your uploaded prescription data
• Your contact details such as name, email, phone, and address (if provided during checkout)
• Order and transaction details linked to the retailer where you placed your order

3. Why we process your data

We process your personal and prescription data to:

• Interpret your prescription and produce the correct lenses
• Communicate with you about your order
• Fulfil and deliver the service you requested
• Improve our service and ensure product quality
• Comply with legal and accounting obligations

4. Legal basis for processing

Your prescription constitutes health data under Article 9 of the GDPR. We process it with your consent, which you provide by completing your order and sharing your prescription with LensHero. By doing so, you agree to this Privacy Policy.

5. Data storage and sharing

Your data is securely stored in the EU/EEA or with providers offering equivalent protection. We share data only as necessary with:

• Lens manufacturers and logistics partners involved in producing and delivering your lenses
• The retailer where you placed your order
• IT and hosting providers supporting our platform

We never sell your personal data.

6. Retention

We retain your data for as long as it is relevant for providing the service, ensuring traceability, and fulfilling legal and business obligations. Prescription and order data may therefore be stored beyond the fulfilment period where necessary to maintain service records or improve product quality.

7. Your rights

You may at any time request:

• Access to or correction of your data
• Deletion of data when no longer necessary for the purposes stated above

To exercise any of these rights, contact us at contact@lenshero.io.

8. Contact

Questions about this policy or your data? Email us at contact@lenshero.io.